The Bouncer Check

I love this type of email.

It's so good at improving your list quality in 2 major ways.

The first way, which is universally good, is that it brings your loyal subscribers much closer to you.

While the second way, which more people prefer to keep hush hush and avoid, hoping that somehow feces will turn into riches, is by...

Absolutely APPALLING Bad Fits
And Driving Them Straight Out Of Your List

In this email type, you go deep into the identity of your reader.

You re-inforce the attributes that you want your ideal reader to have, while you push away the attributes that you don't like.

This way, the people that fit the criteria grow even closer to your brand and the ones that shouldn't be here run for the unsubscribe button.

(And the ones that are in the middle — especially the ones that are easily impressionable — get eversoslightly and ethically 'brainwashed')

Now, brainwashing is labeled as something bad, but I'd argue that it depends on what you mean and how you use it.

If you have a morally-grey acquaintance that really likes you and you tell them you like morally-white people, they'll become a better, morally-white person themselves, which ends up being good overall.

I was not planning to do this, but this part of the course itself is an example of a 'Bouncer Check' (aka checking for your reader's ID/identity).