Log Into The CopyBase

On your desk, at the bottom right drawer, you should find a blue-grey tablet-like device.

Boot it up.

The operating system is programmed in such a way that the only software it can run is a UI gateway to the CopyBase — the Galaxy's database for all information that ever existed and has to do with copy.

If it's not there, Bobert probably took it and left it in his office.

If it's not there either, he probably took it with him for that new copy mission he was assigned in one of our neighbor universes.

I hate when he does this.

Anyway, in that case, use your phone instead.

While you don't have access to the CopyBase, you're not too far off when using your phone.

Because with your phone, you have instant access to books, courses, podcasts, YouTube videos, gurus on Twitter and LinkedIn and more.

You can find millions of pages of valuable copy info on Amazon alone, in books you can get for $5.

You can utilize courses and products like this one.

And as a last resort, yes, you can find some gems on social media for free, if you're lucky and follow the right people.

Choose one of the information sources above.

Study for approximately 5 minutes and I guarantee you'll already have an excerpt you can use as an email — or any other kind of content — idea.

But don't just copy and paste the excerpt.

I mean, you technically could, if you mention the source, but still just sharing the excerpt and closing the email is 1) lazy and 2) doesn't bring as good of a result.

Instead, you need to make it yours.

Analyze it. Expand on it. Write a personal story about it.

Talk about the results you had when you used it for a client. Argue against it. Give examples/find swipes.

Dumb it down for the people in the back. Add your unique viewpoint and commentary on it.

If you're familiar with YouTube policies, you might know that re-posting someone else's content can get you into trouble. Do it 3 times and your channel evaporates like an effervescent tablet dipped in Pepsi.

But if you add your own commentary onto it or generally add your own signature on it, then it becomes fair use and you can keep the video without getting any strikes.