Start Here

I'm going to keep this lesson brief and short.

(Wait, that's basically the same word)
((And you didn't really need to use the word 'basically' there))
(((And you keep wasting time with those fake dialogues and confusing parentheses))).

Aaaanyway.

I want to keep this lesson short so you can jump straight into this module's lesson.

Because this module contains some of the juiciest lessons of the entire course. And in fact going only through a handful of them could keep you writing daily emails for years (as many actually do, using some of the information shared here).

But before we begin, some context:

This module is all about Email Archetypes — which are mental frameworks you can fit your emails into

Or you can think of them like structures or guardrails or guidelines.

These mental frameworks will keep you focused on what you want to do with your email and how you want to deliver your message.

And this will make you more coherent, more consistent, and more persuasive whenever you sit down to write an email.

When you stick with a certain Email Archetype throughout your email and don't deviate (because now you have your guardrails in place), you exude an attitude of "I know what I'm doing".

All of these increase your perceived authority, the trust of your readers towards you, and of course, your conversions.

And while reading about the mental frameworks, read carefully.

Because on top of them, you'll also find general, battle-tested and hard-earned copywriting gems in most of the Email Archetypes that you can apply to any kind of copy you write.