Archetype 01 of 22

Slice of Life

Turn any Tuesday into a compelling read — and a sales-generating email.

If you watch anime, you might notice that some of the most popular genres are:

Action (+ super powers)
Adventure (+ super powers)
Psychological/Mystery (+ super powers?)
Sci-Fi / Fantasy
Isekai ( = you get mysteriously transferred in an alternate world where you need to survive)

And... Watching the daily lives of high school students!?!?!?

That's right. People love watching people going through their daily lives.

One of my favorite anime of all time is actually called "daily lives of high school boys"

(Used to have a joke about Hawk Tuah girl earlier in the course intro, now I have to beat the Diddy allegations with the way this line has aged...)

The point here is: if a random person's daily life is interesting enough to pull in millions of dollars in watch rights, then your own life is interesting enough to write a single 3-4-500 word email per day.

"But, GC, I don't watch anime, neither does my audience. This doesn't work for me"

Okay okay, so, you don't watch anime, huh?

First of all, you're lying.

Second of all, even if you don't (which still sounds sus)... have you ever heard of the following shows?

Friends
The Office
How I Met Your Mother
The Big Bang Theory
Two and A Half Men
Parks & Recreation
Modern Family

These are, again, shows where you take a normal life and make millions by broadcasting it in front of the entire country.

With so many so successful shows having a normal daily life as their center, there is no excuse why you can't create your own slice of life broadcast in your email list and sell your products through it.

Now, you might come and tell me that all those shows and anime are not real. They are exaggerated.

You're exactly right.

And you should be doing THE EXACT SAME THING

If you write about your life exactly as it happens, you're doing it wrong.

They're NOT doing it that way and you shouldn't be doing it either.

This is not your diary.

(although a private diary still is far more exciting than talking to someone about "How was your day?" because the lack of filtering in language and thoughts makes for Grade A tea)

Find one part of your day that is worth writing about and think about how you would turn it into a Slice of Life or TV show episode.

The goal is to be entertaining. Fun to read. Not to tell the most accurate representation of the scene.

DisclaimerWhile you can freely bend reality to make the scene interesting and fun, you should not purposely bend it in a way that makes you better than you actually are or presents you as more of an authority or generally benefits your sales arguments by bending reality. This is called lying and scamming.

You can exaggerate events and reactions. You CANNOT exaggerate your skills and results.

Think of yourself as a showrunner, not as a copywriter or marketer.

And then, every day, find at least one scene in your daily life (or your client's daily life) that will make the readers enjoy the show.

Then morph it into a Slice of Life episode and send it to your list.

Well, I go over this exact thing in the first lesson of the Email Ideas module 😉