The Venty Latte

Picture this:

Actually forget it, let's just go straight into this Email Archetype.

This is the first email that has requirements before you sit down and write it.

Because, in order to write this email...

You Need To Spill Some Tea!

You need to let your red little heart get consumed by the dark side...

Concentrate all your negative emotions into your fingertips and nogging...

And start venting into your keyboard!

You can complain, vent, and talk about anything you want in this email — doesn't matter if it has to do with the topic your subscribers signed up for your list.

They could be subscribed for copywriting tips and you can be complaining about that P.O.S. butcher that always gives you the most fatty parts of the meat even though you've told him repeatedly to give you a lean cut (which you are paying extra for) 😡

You could talk about how your client is a complete dimwit that must have inherited the business from their parents or won the jackpot, because there's no way in sweet hell that he would be able to build something so big with a brain so small.

Or anything else you want to talk about.

You ordered a venty latte and there's still a lot left in this bad boy. Consume it and let it momentarily consume you.