When To Break The Rules

You now have enough Email Archetypes to keep your emails fresh forever.

So, before you implement anything from what I'm about to say in this section, I advise you first get accustomed with the act of writing emails, identifying the Archetypes you prefer and the ones you just want to use to switch things up.

To the point where you can write a good email without thinking too much about it.

At that point, you can start taking the Archetypes and breaking them or twisting them to...

Create something completely unique and out of the box!

Because of the definition of uniqueness and creativity, I literally can't give you a step-by-step process on how to do that.

But what I can tell you is that you can play with the narration (eg instead of you just being you, you can act like a ring master)

You can play with the format (I've sent a few web comics/web novels/manhwa/whatever you wanna call it as emails).

Daniel Throssell once sent an email with just 1-2 sentences and then a NOOOOO that had like 3k O's or something.

You could make it interactive.

Take any element of any Email Archetype, even the ones that seem core and unchangeable and see what happens if you twist them a little.

And then also see what happens when you twist them a lot 😈

The only limit is your imagination.

And the more you work on it, the more it grows and the more unique emails you can write.