Straight Shooters
No story. No warmup. Just the pitch — and it works.
These emails are absolutely done with your bullshit.
They don't wanna dance around and say a quirky little story before pitching a money trade.
No.
These emails go straight for the pitch.
"Look, I have X which does Y and Z. Perfect for ABCs like you. Do you want it?"
It's not the most creative email.
And definitely no one's favorite.
But it works waaay better than most people think. People appreciate the honesty and it works surprisingly well if you use it in moderation.
But just because it's a direct offer, it doesn't mean you are allowed to go full clown mode 🤡
You don't have to scream and shout and let it all out and tell them how your product is the best thing since Brittney Spears' "Oops I did it again"
You still value your list, you treat them with respect, you don't devalue them or insult their intelligence (a lot of people do it subconsciously, so be careful about that).
It needs to be an honest, valuable offer for your audience that will truly benefit their lives, presented in its best light possible, from the right angle, and with the right frame, but without exaggerating your claims and promises.
Of course, even if you do everything right, you shouldn't use it every day or else you'll probably lose a lot of your followers and engagement.
(if you have the type of list where you're constantly generating new leads and trying to get early conversions, even at the cost of churning the rest, a la big DR companies, then it does make sense to use it more often and not beat around the bush)