Case Studies
Authority on steroids — and easier to write than you think.
One of the most powerful types of content.
But if you're working with a client and do a good job for them... or if you execute really well on the thing you teach... then you should write a case study.
Which you can use in all sorts of ways.
The obvious one is showcasing it on your website for potential clients and/or buyers to see whenever they visit.
But you can also use them in your emails to explain:
- Your thought process
- Your approach
- Your reasoning
Or anything else that's relevant and will increase your authority status in your audience's eyes.
Another thing you could do is write a long-ass case study split into multiple emails, with one email being one section, and then combine those emails into a single case-study page on your website, which you can then leave for potential clients to find or leverage it in your outreach (if you still do it).
Or you could try the exact opposite:
The good thing with case studies used as email fodder is that it doesn't have to be a case study about an entire project from start to finish or anything huge.
You could just talk about a new approach you tried in your latest email that outperformed everything else you did the past month.